Boston Startups Learn to Win with Seth Godin (Video)

Just over a month ago we shot a riveting event over at Intelligent.ly that featured master storyteller and blogger extraordinaire Seth Godin. The format was unusual, but refreshing; from a group of over 100 applicants, Intelligent.ly selected a handful of Boston startups to serve up their greatest marketing challenges to Godin for advice. Head over to Intelligent.ly’s blog to watch the video. Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

Canon 5D Mark II vs. Mark III from the Videographer’s POV

Hey guys, so we recently got a new Canon 5D Mark II and wanted to talk about why we still think it’s the best value for price conscious DSLR shooters over the newer Mark III. Curious why we think a 5 year old camera can still compete with one from last year? Check out the video below. This keyword-heavy content piece was a good opportunity to practice what we preached in our SEO blog post and input a video transcript for YouTube. This is super easy (if sometimes monotonous if you didn’t script your video!) and can improve your SEO in a big way. Though Google’s getting better at crawling videos, uploading transcripts is a necessary step to take if you want to make sure search engines know your video and its content. Because a transcript associates searchable text with your video, including one boosts the likelihood people will arrive at your video from a web search containing keywords that appear in your video.

Uploading a Trascript to YouTube

•Save your video transcription in a plain-text file format (TextEdit on Mac, for example). •Head to the YouTube Video Manager and find your video. Click the drop down arrow and select “Captions.” •Click “Upload caption file or transcript” and select your file. Voila! That’s it. Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

Awesome Interns Wanted!

Skyscope is on the search for an awesome intern! Watch this video to get an idea of what we’re looking for, and get in touch with us if you think you might be “the one.” Inquiries to: [email protected] Subject line: Awesome Intern
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

How to Utilize Long Tail Video

There’s a lot of discussion about how long web videos should be as our attention spans shrink. If your goal is to grab someone’s attention and ignite their interest, there’s no denying shorter is better. But if someone is already interested in your product or service, longer videos can work well as they allow prospects to delve much deeper into the finer details. This video production collaboration between Skyscope and Full Flip Creative, shot over the summer for Road Scholar, is a good example of the power of long tail video. For those who don’t know, Road Scholar is a not-for-profit organization that affords senior citizens the opportunity to attend low-cost educational travel programs all over the world. The Cradle of Liberty – Exploring Historical Boston with Road Scholar from C. Ryan McVinney on Vimeo. The video could easily be re-cut as a shorter 1-3 minute showcase piece, but for Road Scholar’s uses the 16 minute running time is great since it allows for in-depth learning to take place. We document the experience of the trip-goers and highlight the variety of interesting events, like the lively walking tour of the North End, the jaw-dropping lecture on the untold history of the Cuban Missile Crisis at the JFK library, and an insanely stormy Red Sox game. Viewers learn a lot about the city of Boston as well as what it’s like to go on a Road Scholar trip, one of the main goals of the video. So next time you’re planning your web video production and wondering how long it should be, consider what stage of the customer lifecycle your target audience is in. The further down the pipeline a prospect is, the more acceptable and even beneficial long tail video can be. A good web video strategy is to start people off with a short video that conveys the big idea quickly, but also provide detailed (and often longer) video content they can dig into once you have piqued their interest.  
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.