Matter Communications is Acquiring Skyscope!

We are thrilled to announce some very exciting news: Skyscope has been acquired by Matter Communications™, an award-winning PR and social media firm who shares our vision for persuasive power of video.

Check out the official press release for the whole story!

Above all, this acquisition will give us more resources and the ability to explore a greater variety of cutting edge video styles and techniques for our customers.

As a part of Matter, we look forward to putting our video marketing talents to use in innovative ways we previously weren’t structured for. Whether it’s immersive 360 video or interactive video, with Matter’s support behind us we can now be even more creative in our approach to solving the business challenge at hand.

One question you may have is: How will this affect me if I’m looking to work with Skyscope?

The short answer is: Not much, and only in positive ways. Operations will continue as normal – Skyscope will simply be a wholly owned Matter Communications company.

Lastly, thank you to all of our customers, supporters, and team members… past and present. We’re not going anywhere – this is simply the first step in an exciting next chapter. We look forward to serving you and helping you tell your most important stories for many years to come.

Please don’t hesitate to reach out to us directly if you have any questions!

Very best,
Sam, Alex, & Gabe

Using Video to Boost SEO: Get Your Videos Seen!

Not only is video the ideal way to convey complex information quickly online, but it’s also becoming one the most vital SEO assets you can have. Recently, Skyscope worked with Applied Interactive, Coghlin Companies’ strategic web marketing and SEO firm, to produce this video explaining Class 1 and Class 2 Medical Devices, the primary items manufactured by Coghlin’s medical device branch, Cogmedix. Properly optimized, this new video will significantly boost the company’s pagerank for keyword searches including “class 1 and class 2 medical devices.” Google strives to display the most interesting and relevant content for users, and good video is becoming an ever larger part of increasing your traffic and getting some nice “Google Juice.”
There’s a lot to consider when optimizing your videos, so we’re just going to focus on the absolute essentials. Here’s our quick playbook on video SEO best practices.

Posted Video vs. Hosted Video

Your first question is “do we post or host our video?” Basically, should you host video through a video hosting provider, or should you post the content on YouTube or Vimeo? You’ll have your own goals with video and SEO, but you’ll likely want to do some combination of the two (The folks at ReelSEO have devised a super useful chart detailing the pros and cons of each approach). Your audience is on YouTube, so it’s important to have your video content uploaded there for marketing purposes, but in most cases you’ll want to choose a specialized video hosting service (we use Wistia for ourselves and our top clients) for the actual video on your website for two big reasons:
More control & detailed reporting
  • See exactly how well your video is performing with detailed analytics
  • Customizable video player interface for a clean, professional look.
  • Choose custom thumbnail images that are more likely to be clicked.
Visitors stay on your site
  • Clickable “call to actions” that leads viewers to a newsletter signup, other videos, etc.
  • Only 1% of your YouTube viewers make to to your site. Remember YouTube’s goal is to keep people on YouTube.
We also love that Wistia automatically optimizes our videos for reliable playback on a range of mobile devices so we don’t ever have to worry about our videos not loading. This is a critical assurance when more than half of U.S.’s mobile subscribers have smartphones, and 46% of them are watching video on their phone.

Help Google Find and Index Your Videos

There are lots of small but important ways to help Google make sense of your video content and boost your videos’ SEO for the right search terms. Here’s a simple checklist that applies whether you’re hosted or posted:
  • Give your video a title one that people will search for. There are lots of resources out there for titling best practices.
  • Surround your video with relevant textual content as well as related info and links.
  • Include a keyword rich description.
  • Provide descriptive and relevant metadata and tags.
  • Transcribe your video. This makes it really easy for Google to know your content.
Follow these simple steps and you’ll be on the path to getting your videos in front of more of the right people. Always remember that good SEO won’t save content that isn’t relevant, unique or informative. If you have any questions about getting a great video made for your business or how to optimize your existing content, don’t hesitate to contact us.
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

Getting Experimental for Better Business Video

Although we specialize in business video at Skyscope, we also have a background in and a passion for filmmaking. When we’re not making client videos, we experiment on all manner of projects to grow our skills and increase future creative options for our clients. Here’s a short piece of “test footage” Sam shot just outside our office with some new gear we recently picked up.
One thing you immediately notice is the intentional utilization of copious amounts of bokeh (pronounced Boh-ka), the blurred, out of focus area of the image. Effective bokeh directs the attention of the viewer and adds emotion and sophistication to the image. You can view more conventional examples in the marketing videos in our portfolio. Experimenting in new directions and testing our creative boundaries helps us to continue to produce visually strikingly videos for our clients that help them stand out and communicate with impact.
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

3 Tips: Shooting Great Video at a Moment’s Notice

Making a really engaging and impactful video can take some serious planning and a sizeable chunk of time. But what happens when you have a great video content marketing opportunity tonight and lots of planning isn’t an option? Recently, Skyscope shot a last minute showcase video profiling Intelligent.ly, one of our favorite Boston startups, with less than 24 hours to plan. Our visit was for a session with Dharmesh Shah (one of our favorite Boston entrepreneurs) CTO and Cofounder of Hubspot.
Don’t let great video opportunities pass you by just because they seem too last minute. These three video production principles will have you creating quality video for your business at a moment’s notice.
1. Have a few good interview questions ready
This is a last minute opportunity, so no time for scripts! Instead, use strategic interview prompts to elicit the story you are trying to tell. Make sure to highlight the “problem“ and the “solution.” Every story needs a conflict to be resolved.
2. Shoot with two cameras
Since it’s last minute, you can’t be sure what you’re gonna end up with. Shooting multi-cam allows you to seamlessly combine answers from different parts of the interview so you can create the narrative flow you want.
3. Constantly keep your eyes open for relevant and interesting B-roll
Certain creative shots will be a no brainer. Others will only happen if you listen closely to your interviewee’s responses and try and pick up on important spoken references that might have a impactful corresponding visual. A well thought out plan will only make your videos better, but that’s not always a luxury you will have. We’re big believers in “progress, not perfection.” Your customers love video – and they’ll have no idea you were feeling hurried if you follow these three simple video production principles for your next business video opportunity…no matter how last minute!
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

Web Video Production Tip : Content Can Be Anything

If you’re able to get in the right frame of mind as a video marketer, you’ll be surprised how many opportunities you will find to produce short, meaningful and memorable web videos that support your business. Video content marketing is all about giving your audience interesting and engaging content that provides value, rather than directly trying to “sell” them. As you can imagine, quite a lot of video production topics fit in this description, such as tutorials, product demos, or branded entertainment. Sometimes, even a simple behind the scenes video that gives customers a personal look into your business can be surprisingly engaging. Here’s a short and simple video we shot exclusively on our GoPro Hero2 chronicling the start of our recent business trip to Minneapolis for our client Linkable Networks.   Don’t let the feeling that your video content needs to be perfect stop you from putting web video out there it in the first place. Shout out to Lens Pro to Go for their amazing selection of affordable lenses and stellar customer service. We highly recommend them if you need to rent a specialty piece of equipment for web video production!
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

Unmuffle Your Marketing. Get Video.

We made this short video to express how passionate we are about video production – and how much a difference it actually makes. It doesn’t matter if you’re selling a product or a service; good website video enhances your message. Not having video hinders it. The fact is businesses with video outperform the rest of the market 2:1 when it comes to conversion rates. All the research suggests it’s crazy not to utilize video if you’re running a real business. How crazy? Trying-to-close-deals-with-duct-tape-over-your-mouth crazy.  
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.