Matter Communications is Acquiring Skyscope!

We are thrilled to announce some very exciting news: Skyscope has been acquired by Matter Communications™, an award-winning PR and social media firm who shares our vision for persuasive power of video.

Check out the official press release for the whole story!

Above all, this acquisition will give us more resources and the ability to explore a greater variety of cutting edge video styles and techniques for our customers.

As a part of Matter, we look forward to putting our video marketing talents to use in innovative ways we previously weren’t structured for. Whether it’s immersive 360 video or interactive video, with Matter’s support behind us we can now be even more creative in our approach to solving the business challenge at hand.

One question you may have is: How will this affect me if I’m looking to work with Skyscope?

The short answer is: Not much, and only in positive ways. Operations will continue as normal – Skyscope will simply be a wholly owned Matter Communications company.

Lastly, thank you to all of our customers, supporters, and team members… past and present. We’re not going anywhere – this is simply the first step in an exciting next chapter. We look forward to serving you and helping you tell your most important stories for many years to come.

Please don’t hesitate to reach out to us directly if you have any questions!

Very best,
Sam, Alex, & Gabe

Tips for an Effortless Skyscope Shoot

Being part of a Skyscope video shoot is ridiculously easy. If you’re thinking about how nervous you got in your high school play, or for your first big job interview; take a deep breath and relax. The entire process is done in about three hours, and if you’re being interviewed we only need about 30 minutes of your time. We want to remove as many unknowns as possible before we show up for a shoot, so we made this quick video to show you just how easy the whole process is when we’re there. Take a look and we will see you on the shoot day!

Here are the tips:

  1. Let your whole team know in advance that a friendly, unobtrusive 3-person video team is coming by to capture some footage.
  2. Set aside a small room or office where we can setup (and access) our gear.
  3. It takes 30 minutes to setup and scout our first interview, and interviews themselves are 30 minutes or less.
  4. We’ll want an hour to capture cinematic b-roll shots around the office. It’s especially important that we get some shots of our interviewee collaborating and working so we can craft a compelling and complete story.
  5. Just act naturally and pretend like we aren’t even there. If you see a camera pointed in your direction, just continue with what you’re doing and avoid looking at it.
  6. If you being interviewed: Don’t prepare at all. Seriously. We do all the prep for you so that you just have to show up and have a conversation. And the interview will be quick, easy and fun – we promise.
Alex Dunn is the COO of Skyscope and oversees daily operations and makes sure everything is functioning delightfully. Overseeing all the major processes at Skyscope, Alex strives to turn the complex process of video production into an easy and fun experience for everyone. When he’s not managing finances, working with customers, or strategizing on marketing plans for Skyscope, you can find Alex in the kitchen making opulent sandwiches, or on the golf course with friends. Fore! Have a question about anything related to video marketing or the business operations of Skyscope? Drop him a line at: [email protected]

How We Travel And Why We’re Awesome At It

How We Travel and Why We're Awesome At It One of the most common questions we get about video testimonials at Skyscope is: “My customer’s office is far away…do you guys travel? How does that work?” The short answer is, it works really well. Our process for booking travel, the size of our gear and production team, and the experiences we’ve gained from doing years of travel shoots all contribute to the confidence you can have when you hire Skyscope to capture your customer’s stories from the Golden State to the Big Apple and everywhere in between. how we travel2

Form Factor:

Hiring or sending a video team and all the equipment needed to film a cinematic testimonial might seem like a lot of stuff: lights, cameras, tripods, producers, audio techs, and the list goes on… or so you would think. At Skyscope, we use a nimble team and extremely compact gear.

Our travel team members are all cross-trained to be top-shelf videographers, sound techs, lighting wizards, and expert interviewers that know how to shoot video with the editing process in mind. Depending on the complexity of your shoot, we’ll only be sending two or three members of our team; not the full roll-call you see during movie credits. Every shoot team comes equipped with a load-out of some of the most cutting edge camera gear available. We use Canon C-series cameras and L-series lenses for the majority of interviews, as well as the super slow mo and 4K-capable Sony A7sii for cinematic shots. Our lighting setup fits nicely inside a carry on sized Pelican case, and the few tripods, sliders, and stands we need fit into a hard shell golf case that gets checked. This means that even if the airline misplaces or mishandles our baggage, the shoot won’t suffer. With a single checked bag, and three carry-ons, the entire production team breezes through airports, public transit and even fits into a Prius hatchback when necessary. how we travel3

Hassle Free

You have a customer in Missouri that’s only available at 9am on a Tuesday next month to give a video testimonial. You have three reports due, a new landing page that has to go live next week, and you can’t imagine how to get it all done. Don’t worry, we’re here to help. When you have a client that’s far away, Skyscope can book all the travel arrangements needed to capture your customer’s story and ship you a detailed itinerary before the shoot. We’ll even book flights and a hotel for you if you want to be present for shooting. After we execute the shoot and make it back to our editing lab, we build out a detailed expense report and share all receipts with you for reimbursement.

how we travel4

Travel Hackers

The Skyscope team has filmed video in more than half the states from coast to coast. Being a team that travels a lot, we’ve developed a number of tools and tricks for maximum efficiency and redundancy. We know how to deal with lost baggage (god forbid), major public transit routes, and sticking to itineraries that require three shoots in three cities, connected by five flights, in four days (seriously, we did that once). Regardless of complexity, we have never missed a shoot in another state. By partnering with local camera gear rental services, we have a failsafe recovery plan if TSA loses our one checked bag containing light stands and tripods. Our travel team also rocks Global Entry to make sure we never miss flights when security is taking their sweet time.

Now that you know how Skyscope keeps travel shoots under control and under budget, don’t let the location of your customers keep you from capturing their stories with unique and authentic video testimonials. If you have any questions about travel we missed, or want to chat about a video project that’s not in your backyard, give us a call or drop us an email at [email protected]. Happy video marketing everyone!
Alex Dunn is the COO of Skyscope and oversees daily operations and makes sure everything is functioning delightfully. Overseeing all the major processes at Skyscope, Alex strives to turn the complex process of video production into an easy and fun experience for everyone. When he’s not managing finances, working with customers, or strategizing on marketing plans for Skyscope, you can find Alex in the kitchen making opulent sandwiches, or on the golf course with friends. Fore! Have a question about anything related to video marketing or the business operations of Skyscope? Drop him a line at: [email protected]

The Skyscope Video Portrait Series

Introducing: What Drives Us

The Skyscope Video Portrait Series

Our new series will dive (no pun intended) into our passions in and outside of our work at Skyscope. MEET JACK: From scuba diving to building and flying quadcopters, to web development, marketing and sales with us here at Skyscope, Jack’s always diving into new challenges, and sometimes that means hours of Youtube tutorials, buying new parts for his drone or taking apart something to figure out how it’s built. For Jack, the mentality of a coder is about looking at the challenge in front of him and breaking it up into smaller components, learning what he needs to learn in order to solve the larger problem, putting it all back together in the end.
Each month we’ll release one Video Portrait featuring a member of our team. Check back with us and subscribe to our mailing list to be notified when the next post on video marketing tips, team member portraits or when generally entertaining videos roll out!

Story Behind the Series

People love to buy from other people. Seeing the heart, soul and persona of the company you choose to work with is an increasing factor in a purchase decision. There’s something about being able to connect with someone else’s experience and hobbies that satisfy us as members of a community, and many marketers have caught on (just think of your favorite thought leaders or experts that you enjoy following). Revealing the human element of a business creates a new level of understanding and connection; and once we understand people, we begin to trust them more. And once we trust them, we become more eager to work with them. Along those same lines, it’s important to know who you’re working with. We believe that part of creating the ultimate video production experience here at Skyscope, is to share who we are. Not just as a company, but as the individuals that make up our team. We are thankful that every single person on our team is entrepreneurial, extremely talented, and highly involved with personal passions and projects outside of Skyscope. And these passions drive us outside the office, feeding into how we contribute to the growth of Skyscope and the growth of the brands we work with. Without further ado, we’d like to introduce you to our the amazingly badass Skyscope team. And as visual storytellers, what better way to do that than through video. From Scuba diving to rockin out, modding cars to sinking putts, we hope you enjoy our new series that highlights our team and helps you connect with the people that help tell your brand’s stories and drive your business.
Talin is the Production Director at Skyscope, using her ‘big picture’ creative mindset to see projects through from early strategy to the final video delivery. Talin is always thinking about how cinematic storytelling can effectively fit into marketing and branding efforts. When she’s not working on production, she enjoys blogging about her addiction to coffee and the cozy lifestyle, teaching Zumba and spending time with her family. Have a question about anything production or collaboration? Shoot her a message at: [email protected]

Our Testimonial Process

Let’s face it: Most people ignore the majority of sales and marketing messages you send to them. They scroll past ads whenever possible and are skeptical of anyone clearly trying to sell them something. People want to hear authentic stories from the real users of the product or service in question. Only then can they begin to trust all the other claims you are making. Continue reading “Our Testimonial Process”