Canon 5D Mark II vs. Mark III from the Videographer’s POV

Hey guys, so we recently got a new Canon 5D Mark II and wanted to talk about why we still think it’s the best value for price conscious DSLR shooters over the newer Mark III. Curious why we think a 5 year old camera can still compete with one from last year? Check out the video below. This keyword-heavy content piece was a good opportunity to practice what we preached in our SEO blog post and input a video transcript for YouTube. This is super easy (if sometimes monotonous if you didn’t script your video!) and can improve your SEO in a big way. Though Google’s getting better at crawling videos, uploading transcripts is a necessary step to take if you want to make sure search engines know your video and its content. Because a transcript associates searchable text with your video, including one boosts the likelihood people will arrive at your video from a web search containing keywords that appear in your video.

Uploading a Trascript to YouTube

•Save your video transcription in a plain-text file format (TextEdit on Mac, for example). •Head to the YouTube Video Manager and find your video. Click the drop down arrow and select “Captions.” •Click “Upload caption file or transcript” and select your file. Voila! That’s it. Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

3 Tips: Shooting Great Video at a Moment’s Notice

Making a really engaging and impactful video can take some serious planning and a sizeable chunk of time. But what happens when you have a great video content marketing opportunity tonight and lots of planning isn’t an option? Recently, Skyscope shot a last minute showcase video profiling Intelligent.ly, one of our favorite Boston startups, with less than 24 hours to plan. Our visit was for a session with Dharmesh Shah (one of our favorite Boston entrepreneurs) CTO and Cofounder of Hubspot.
Don’t let great video opportunities pass you by just because they seem too last minute. These three video production principles will have you creating quality video for your business at a moment’s notice.
1. Have a few good interview questions ready
This is a last minute opportunity, so no time for scripts! Instead, use strategic interview prompts to elicit the story you are trying to tell. Make sure to highlight the “problem“ and the “solution.” Every story needs a conflict to be resolved.
2. Shoot with two cameras
Since it’s last minute, you can’t be sure what you’re gonna end up with. Shooting multi-cam allows you to seamlessly combine answers from different parts of the interview so you can create the narrative flow you want.
3. Constantly keep your eyes open for relevant and interesting B-roll
Certain creative shots will be a no brainer. Others will only happen if you listen closely to your interviewee’s responses and try and pick up on important spoken references that might have a impactful corresponding visual. A well thought out plan will only make your videos better, but that’s not always a luxury you will have. We’re big believers in “progress, not perfection.” Your customers love video – and they’ll have no idea you were feeling hurried if you follow these three simple video production principles for your next business video opportunity…no matter how last minute!
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

How to Utilize Long Tail Video

There’s a lot of discussion about how long web videos should be as our attention spans shrink. If your goal is to grab someone’s attention and ignite their interest, there’s no denying shorter is better. But if someone is already interested in your product or service, longer videos can work well as they allow prospects to delve much deeper into the finer details. This video production collaboration between Skyscope and Full Flip Creative, shot over the summer for Road Scholar, is a good example of the power of long tail video. For those who don’t know, Road Scholar is a not-for-profit organization that affords senior citizens the opportunity to attend low-cost educational travel programs all over the world. The Cradle of Liberty – Exploring Historical Boston with Road Scholar from C. Ryan McVinney on Vimeo. The video could easily be re-cut as a shorter 1-3 minute showcase piece, but for Road Scholar’s uses the 16 minute running time is great since it allows for in-depth learning to take place. We document the experience of the trip-goers and highlight the variety of interesting events, like the lively walking tour of the North End, the jaw-dropping lecture on the untold history of the Cuban Missile Crisis at the JFK library, and an insanely stormy Red Sox game. Viewers learn a lot about the city of Boston as well as what it’s like to go on a Road Scholar trip, one of the main goals of the video. So next time you’re planning your web video production and wondering how long it should be, consider what stage of the customer lifecycle your target audience is in. The further down the pipeline a prospect is, the more acceptable and even beneficial long tail video can be. A good web video strategy is to start people off with a short video that conveys the big idea quickly, but also provide detailed (and often longer) video content they can dig into once you have piqued their interest.  
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

Web Video Production Tip : Content Can Be Anything

If you’re able to get in the right frame of mind as a video marketer, you’ll be surprised how many opportunities you will find to produce short, meaningful and memorable web videos that support your business. Video content marketing is all about giving your audience interesting and engaging content that provides value, rather than directly trying to “sell” them. As you can imagine, quite a lot of video production topics fit in this description, such as tutorials, product demos, or branded entertainment. Sometimes, even a simple behind the scenes video that gives customers a personal look into your business can be surprisingly engaging. Here’s a short and simple video we shot exclusively on our GoPro Hero2 chronicling the start of our recent business trip to Minneapolis for our client Linkable Networks.   Don’t let the feeling that your video content needs to be perfect stop you from putting web video out there it in the first place. Shout out to Lens Pro to Go for their amazing selection of affordable lenses and stellar customer service. We highly recommend them if you need to rent a specialty piece of equipment for web video production!
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.

Video Production Quick Tip: Smile!

Along with simplicity, story, and emotion, “smile” is one of the main video production ingredients for success that can take your web marketing videos to the next level. Human psychology is such that we are programed to immediately like and trust people that smile or laugh genuinely. Trust and likability are important components to your marketing, so how do you get your talent to relax during a video shoot? The best way to get people smiling is to be relaxed and humorous yourself. Web video production is serious business, but it can also be a lot of fun. When we have fun on our video shoots, so do our clients. And the final product is something everyone is happy about. After production was a wrap, we made sure to shoot a quick, heartfelt testimonial from übersimple co-founder Brad Durbin because, as he said, the shoot was a lot of fun for everyone. If your business is taking the DIY route with web video production… don’t dismiss the moments your on-screen talent is smiling and laughing as “unprofessional.” Including a moment or two of genuine personality can really forge the emotional connection with your viewer you’re after.  
Skyscope Creative is a web video production company specializing in business video production for technology innovators. Say goodbye to boring corporate videos. Look for our video production services in Worcester, Boston, Providence, and NYC.