Previously, ware had been focused on the engineering of their product. Once they found product-market-fit however, it was time to really focus on customer acquisition and scale. There is nothing more convincing than an authentic testimonial for a prospective buyer. Yesware brought Skyscope in to tell the success stories of its best customers in a fun and exciting way.
We first worked extensively with the Yesware marketing team to determine what the key “stories” we were searching for from each respective customer where.
After implementing the Customer Success Stories video series, Yesware more than doubled its customer base.