Who to Ask When Getting Your Customer Testimonial

by Gabe Gerzon on February 26, 2016

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Although working with an exceptional video production team is critical, the most important success key of a customer testimonial video actually happens weeks before we show up on set: selecting the hero of your movie! S/he doesn’t need to have the name recognition of Will Smith or J-Law, but they should be able to engage your prospective customers with their passion, knowledge, and accessibility. We always bring our Hollywood-grade cameras and years of experience interviewing and editing to the table, but ultimately the video will thrive because of the character on screen.

Here’s a handy graphic with 3 simple principles to reference when weighing the potential customers for your next testimonial video:

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Infographic Illustration by Jon Bettinger.

Jon Bettinger is the Director of Animation at Skyscope. When he’s not creating engaging motion graphics for our customers he’s making music, playing Counter-Strike, or watching cartoons.

Have a question about anything mograph? Drop him a line at: [email protected]

Gabe Gerzon is co-founder, Creative Director, and Director of Photography at Skyscope. These are fancy ways of saying he makes sure our videos are always beautiful and cinematic. Nothing gets him jazzed quite like a smooth slider shot or a killer color grade. When he’s not leading the creative team, he’s a bit of a yogi, cinefile, and basketball aficionado. Go Celts!

Have a question about anything related to creative content? Drop him a line at: [email protected]